I'll start this morning by quoting the second verse of "On The Road Again" by Willie Nelson,

On the road again. Goin' places that I've never been.

Because as you read this newsletter, I'm traveling to Atlanta, GA, to attend my first FACTS Elevate Conference and I'm pretty excited.

As I mentioned a few weeks ago when traveling to the AISAP conference, I love connecting with colleagues and friends in person. So, if you are attending the Elevate Conference, please find me and say hello!

Also, I'm presenting twice at the conference and hope you can join one of my sessions.

I hope to see you in Atlanta!!

Thanks,
Brendan

TikTok SEO: Expand Your Brand's Reach on TikTok

Neil Patel’s blog on TikTok SEO offers valuable strategies for optimizing your content on the platform to enhance visibility and engagement. The article emphasizes the importance of understanding TikTok’s unique algorithm, utilizing relevant hashtags, and creating content that resonates with current trends and audience preferences. Patel provides actionable tips for anyone looking to leverage TikTok for business or personal branding, ensuring their videos gain maximum exposure.

neilpatel.com

How Student Social Media Trends Are Impacting School Marketing with Laura Tierney

In the podcast hosted by Mindful School Marketing, Laura Tierney discusses the impact of social media trends among students and how schools and parents can navigate these challenges. As the founder of The Social Institute, Laura emphasizes empowering students to use social media positively and mindfully. She shares insights on the most popular platforms among different age groups and offers strategies for schools to engage students constructively in creating social media content, enhancing both their educational experience and digital literacy.

mindfulschoolmarketing.com

Four Ways Schools Can Optimize Their Target Audience for LinkedIn Ads

This blog post provides practical advice for optimizing LinkedIn ad targeting for schools, emphasizing location specificity, comprehensive organizational targeting, and strategic use of audience parameters. It highlights the importance of avoiding “hyper-targeting” to maintain effective ad delivery and suggests starting with broader audience parameters to refine based on data insights.

enrollmediagroup.com

AI Social Media Tools: The Definitive 13 Apps You Should Know

Neal Schaffer’s article on AI Social Media Tools offers an in-depth look at the top 13 apps revolutionizing social media management through artificial intelligence. Highlighting their capabilities in generating and scheduling content, Schaffer provides insights on how these tools can streamline social media campaigns and enhance engagement. Whether for caption creation, video production, or social listening, these AI tools help optimize your social media strategy efficiently.

nealschaffer.com

AI 101 for school Heads

In this episode, we are joined by Brendan Schneider, an expert in digital marketing for schools and the Artificial Intelligence (AI) revolution. We discuss the growth in AI and break down some of its accompanying terms and jargon. Brendan tells us how he believes AI is going to (and has already) change the world of school marketing.

imageseven.com.au

Admission and Marketing: How Much Money Should We Spend?

The article from Enrollment Management for Schools discusses the critical considerations for determining the appropriate marketing and admissions budget for private schools. It challenges the reliance on benchmarks, advocating instead for a strategic evaluation of the school’s unique circumstances and market position. The piece emphasizes the importance of investment in marketing and admissions to achieve desired revenue goals and suggests thorough analysis and proactive planning to address enrollment and financial challenges. The article is a valuable resource for school leaders looking to make informed decisions about their budget allocations.

emforschools.com

Marketing and Communications Director @ Radcliffe Creek School

Radcliffe Creek School in Chestertown, Maryland is looking for a dynamic, creative Marketing and Communications Director for a small independent school that personalizes learning for each child. Our students are learners with average to above-average intelligence who learn better with hands-on, multi-sensory experiences versus a more traditional classroom. The ideal candidate will effectively communicate broadly our mission to foster a supportive and inclusive learning community where each child’s unique strengths and challenges are understood and celebrated.

This is a full-time (12) month position with reduced summer hours (4 day work week).

marcomsociety.org

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