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In case you missed it: I created a free Buyer Psychology Cheatsheet just for you. Consider it your quick reference guide to level up your marketing, you can grab it here π€
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One question has plagued business leaders since the dawn of time.
That question is:
"Why do our customers *really* buy?"
If you want to market smarter and sell more stuff, you must be able to answer this question.
The challenge?
Weβve been looking for answers in the wrong places.
Many marketers are obsessed with gathering data about their customers.
We use this data to segment our customers into tidy personas based on shared attributes like age, gender, job title, and company size.
And then we layer on psychographic stuff like labelling prospective customers as "dog lovers" or "environmentally-conscious" or "travel enthusiasts."
This approach can be helpful when it comes to figuring out how to target the right prospects, but it doesnβt tell us *why* they buy.
People donβt buy because of *who they are.*
They buy because of *who they want to become.*
Case in point:
Whether you sell notebooks, copywriting services, software, or alarm clocks (like this story), thatβs not what your customer is really buying.
What your customers really buyβwhat we all buyβis a better version of themselves.
And when you start selling what they really want in a way that resonates, they'll start buying.
So, now I have a question for you...
What made you decide to sign up for this newsletter?
Said another way, who do YOU want to become?
Hit 'reply' and let me know.
Your first edition of Why We Buy π§ will hit your inbox on Tuesday.
With β€οΈ from Katelyn
P.S. So if youβre wondering *who your buyers want to become* interviewing your customers is your golden ticket.
I call these "Clarity Calls" because they give you explosive clarity about what works and how to improve your marketing.
So if you're ready to talk to buyers, check out my Clarity Calls Cheatsheets. β
According to Alison, Ramli and Aazar, they're rad...
Sound good? Check 'em out > β
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P.P.S. Donβt forget to move this email to your main inbox so you never miss an email from me.
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