Want to intentionally be *lazier*?
07-08-2024
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This just hit me the other day… We’re already in the third quarter of the year. 😬 Gahhh—how did that happen so fast, right? But it’s also summer and I want to relax. That’s why for me, Q3 is all about marketing smarter. Not harder. Wanna follow along as I build Why We Buy 🧠 into a $2M/year business *while intentionally being lazier*? You can. Here’s the thing… Building a business can be f*cking exhausting. Lately, I feel like I’m stuck on a hamster wheel. I have to run faster and faster just to stay in the same place. If I stop working—creating new content, running promotions, launching new products, securing new brand deals—my business stops working. Can you relate? I started Why We Buy 🧠 to help marketing geeks work smarter by understanding the hidden reasons why customers buy. And it’s working (kind of). Today 73,668 smart people like you read the newsletter. And my safe little solopreneur business did $745,000 in revenue last year. Yet there’s one sticky problem that’s keeping me up at night… I’ve become a slave to my business. I’m still grinding... I’m still the linchpin in my business… And I’m sick of it. I want my business to keep growing even when I’m on vacation. I want to double down on the highest-leverage projects (and stop burning time on stuff that feels productive at the moment but *doesn’t* drive repeatable results). With that goal in mind, I asked myself a question that forced me to rethink my priorities: How can I grow Why We Buy 🧠 to $2M/year… *while intentionally being lazier*? (And without selling snake oil… or my soul) I know it’s possible. After all, super successful folks like Shaan Puri wear their “lazy” like a badge of honor. I know it won’t be easy—at least not *at first*—but it will be so, so worth it. That’s why in Q3, I’m swapping my business hamster wheel for growth flywheels. And I’m bringing YOU behind-the-scenes every step of the way. Each month, we’ll…
And YOU can follow along to see what works (and what doesn’t), then steal the most effective stuff to use in *your* business. To give you a sneak peek of what’s coming in Q3: I’m partnering with Superside, Studio, and ConvertKit→ Soon to be Kit to help us build growth flywheels. So by now you might be wondering… What is a “growth flywheel”? Flywheels power the world’s largest businesses—brands like Amazon, Hubspot, Arbonne, and Dropbox. And smart creators like Sahil Bloom and Jay Clouse have built flywheels in their businesses too. If you want to grow your business AND intentionally be lazier, you need flywheels. In tomorrow’s special issue of Why We Buy 🧠 we'll go deep into flywheels See you in your inbox!
P.S. Wanna learn more about our partners? Here’s the skinny… Studio builds epic digital products—think apps, websites, and online experiences. They're trusted by smart startups and innovative brands like QVC, Tony Robbins and Alice + Olivia because they design products customers love. We’ve partnered with Studio in Q3 to build a binge-worthy Why We Buy 🧠 website. ConvertKit → Soon to be Kit is the all-in-one growth platform for professional creators. 600k+ professional creators (like me) use ConvertKit’s email, automation, and monetization tools to drive continuous growth. ConvertKit already powers my business, but we've barely scratched the surface of what it can do. In Q3, that changes. Superside is an on-demand graphic design and video editing subscription service. It’s like having the top 1% of global creative talent available for you 24/7. That means no more stalled projects. We've got a bunch of BIG projects planned in the next 3 months—including launching something new—so we'll need Superside's pro designers to hit our tight deadlines. P.P.S. Did you notice I kept saying “we”? That’s because I’m building my team—finally! 🥳 I’ve hired two new team members to help grow Why We Buy 🧠 — big stuff to come! |
