Best Ads This Week
Specsavers, Heineken, Aston Martin, & more.
Hello!
I’ve been in the lab all week and have a fresh batch of ads for you.
If you're allergic to great ads, do not scroll further.
🧪 Principle:
The Deliberate Mistake
Show your audience what happens when they don't use your product.
🧪 Principle:
Hijack Current Events
Everyone has been getting covered in beer because of the Euros.
Heineken came up with their solution: The Pint-cho.
Ad Professor Original: Aston Martin
Here's an ad I made on my coffee break.
🧪 Principle:
Copy & Paste
People don't think from first principles - they think in analogies.
To give an elevator pitch for your product, use an analogy from another industry.
"The Tesla of wallets"
🧪 Principle:
Feature Hijacking
Use Apple's on/off button instead of the usual tick/cross format.
Smart.
🧪 Principle:
The Parody Ad
Duolingo recreated The Bear = The Bird.
The ad rides on the hype of the trending show and is hilarious at the same time.
It received 3.3M views in just a few days.
Brilliant.
Watch the full video here.
Do you need help with your advertising?
Last year - 3 billion dollar companies had their best-performing adverts after working with me and my team.
If you're a company spending $50K+ on advertising per month and want to take things to the next level.
Apply here.
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo Burnett
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪
I read every reply and it helps with my email score.
The Ad Professor
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