Breaking down my top two LLMs... So you don't have to.

Claude vs ChatGPT: A Deep Dive So You Don't Have To

Read Time: 7 minutes

It's no secret I'm a fan of testing and regularly using different LLMs as part of my AI marketing stack.

Comparing an app to a competitor quickly gives you a feel for how it works, allowing you to adapt your workflow faster.

We're all short on time, so. ChatGPT is my (and most of the internet's) current go-to.

BUT Claude has quickly become my V2.

Why?

Well, today, I'm taking a deep dive into 'Why Claude'. There are some clear benefits to using both LLM's.

I'll also cover some of the limitations of each.

ie... if you're using ChatGPT for social media copy, you're going to need an editor...🫣

Here's the scoop...👀👇🏼

​

Today At a Glance 👀

• 3 considerations when choosing your AI
• Choose your LLM based on these specific marketing functions
• Claude v ChatGPT Cheatsheet - Share 'The Verdict' cheatsheet with your team and save some time.

🔍 As the saying goes...Context is King 👑

1. What are you asking the LLM for?

If it's for very specific content...Claude aces "needle in a haystack" tests due to its larger context window. The UI is better, and it is a better tool for Social.

If you're looking for better integration with other apps, or sharing content with your team...ChatGPT integrates with Google Drive and OneDrive for easy file access and transfer, plus it's teams/GPT functionality is better.

2. Are you creating social content?

When it comes to emotional intelligence, Claude excels at understanding and responding to emotional nuances, and I use it more for social media.

Are you looking to create content focusing on language accuracy and custom instructions? ChatGPT is your champ.

​

3. How quickly do you need this content (Aka for larger tasks via the API)?

If you're not in a rush, choose Claude as I've had it time out on me.

It's slower, but with a larger context window, offers deeper analysis.

Need content quicker or a large number of API calls?

Choose ChatGPT.

Their API offers the quickest turnarounds and I've had zero recent API issues.

​

When you're ready, HERE are 2 more ways I can help you:

1. Are your Google Campaigns stalled? Our team at ScaledOn is doing great things for growth brands struggling with PMax— get a free Review by ExGooglers.
2. The #1 tool my students rave about using? Descript. For anyone creating video content, looking to save some time, or like me, remove the "umms" from videos.🫣

🎯 Marketing-Specific Capabilities

💸 Ad Copy Winner: Both

Claude: Creates emotionally resonant and better social copy.

ChatGPT: Generates creative, contextually accurate content and has access to the internet.

​

📈 Content Analysis Winner: Both

Claude: Shines in nuanced analysis and better summaries.

ChatGPT: Excels at simplifying complex ideas, tables, and summarizing reports.
​

🥸 SEO Optimization Winner: ChatGPT

Claude: I only use to create keyword clusters when I have a lot of source material to sift though.

🏆 ChatGPT 4: Use it daily as the combination of access to the internet, ability to talk to it, works in 80 languages, and persistent memory crush Claude here.

​

🤓 Code and Technical Tasks Winner: ChatGPT

Claude: Performs well...

🏆 ChatGPT: My choice for explaining code.

💡Pro Tip: I test both for Google Tag Manager and WordPress tasks! As I can’t code. 🫣

​

🫡 Spreadsheet Formulas Winner: ChatGPT

Claude: It's better to create complex formulas thanks to its larger context window, but you can't upload Excel files.

🏆 ChatGPT: Excels with formulas, especially in Google Sheets and reads Excel files.

​

📲 Social Media Winner: Claude

🏆 Claude: Wins here with its better emotional understanding. Sounding less like AI and more human 🤝 fewer reworks are needed.

ChatGPT: If you need to storyboard images for your design team, the 4o model is helpful. It can generate both text and images. Although it can sound like AI.. so will need a thorough edit. ✍🏼

The Verdict?🥇

It's a lot to take in, I know.

Here's a handy cheat sheet comparing the two.

Share it with a colleague and save them some time.

​The Cheatsheet​

🤔 So, what's your take? Are you Team Claude, Team ChatGPT, or playing for both sides?

​

Hit reply and let me know how you're using them in your marketing.
​