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ποΈ Search Updates and News from Search Engines
βGoogle: You can configure your shipping and returns directly in Search Console βGoogle Search Central / Google Product Updates βGoogle announces an easier way to add your shipping or return information directly in the Search Console. These settings take precedence over configuration on your website, including product-level merchant listing markup.
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βBarry Schwartz / Google Search Guidelines βGoogle has updated its URL structure best practices to not use URL fragments to change the content on that page. "Don't use fragments to change the content of a page, as Google generally doesn't support fragment URLsβ.
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βGoogleβs Now Translating SERPs Into More Languages βRoger Montti / Google Search Updates βGoogle announced they're translating search results into 8 more languages, giving publishers an opportunity to increase traffic globally.
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βGoogle AI Overviews only show for 7% of queries, a new low βDanny Goodwin / Google Search Trends βSome of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.
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βGoogle Tests Country Label In Search Result Snippets βBarry Schwartz / Google Search Updates βGoogle may be testing showing which country the site operates in with a country label attached to the search result snippet.
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βGoogleβs Response To Experts Outranked By Redditors βRoger Montti / Google Search Q&A βAn SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Googleβs answer gives a peek at whatβs going on with search rankings and why Reddit can outrank expert articles.
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βGoogle Is No Longer Claiming to Be Carbon Neutral βAkshat Rathi / Google Search Updates βThe tech giant, which has seen its planet-warming emissions rise because of artificial intelligence, aims to reach net-zero carbon by 2030.
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βRendering JavaScript for Google Search [Podcast] βββGoogle Search Central / Search off the Record ββIn this episode of Search Off the Record, Martin Splitt, John Mueller, and Zoe Clifford discuss how Google Search deals with JavaScript sites, how rendering works, what's the DOM and more.
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[Sponsor / Affiliate]β ββ‘ NYC digital marketing meetup: Better branding to attract quality clients
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Brand marketing can create the momentum your digital marketing agency or consultancy needs to attract quality leads and grow. Mingle with other brilliant digital marketers and learn how to build and leverage your brand during this in-person meetup.
This event is brought to you by Wix Studio and Search Engine Journal, featuring a lineup of some of the worldβs most prominent digital marketers, ready to help you take your agencyβs or consultancyβs brand to new heights.
Get actionable insights into:
Leveraging personal branding effectively for your agency or consultancy
Harnessing the power of community to elevate your brand
Building a brand in the AI-era with timely and relevant content
Converting branding efforts into tangible leads and revenue
Join us as we go deep into how brand marketing can help grow your digital marketing business.
βA Brief Meeting With Google After The Apocalypse βBrandon Saltalamacchia / Search Trends βBrandon met with Danny Sullivan to talk about the current state of search results: βGoogle needs to find a way to better build trust with the publishers that make search greatβ.
βTracking Rankings on LLMs (AI Chatbots) βChris Green / AI Search Trends βChris tested five questions across four LLMs to see how often the businesses mentioned were consistent. Take a look at the results.
βInternal linking for bloggers: 9 mistakes to fix immediately βCasey Markee / Technical SEO βNon-descriptive anchor texts. Anchor text cannibalization. Footer link spamming. Learn about these and other internal linking mistakes in this guide by Casey.
[Announcement]β ββ‘ Blue Arrayβs SEO Summer School is here with 10 Scholarship Places Available
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Blue Arrayβs SEO Summer School is back!
Until September 2nd you can get Β£100 off of their SEO Managers Certification and I also have 10 scholarship places for the SEO Summer School.
Successful applicants will be offered a free place on the CPD Certified Blue Array Academy SEO Manager Certification. If you would like to benefit from a free place, you can apply before 11:59 pm on 31 July.
βAleyda Solis βOptimize your ecommerce product content with the help of this ecommerce PDP content benchmark template and ecommerce pages cheat sheet.
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βSEO ROI Projection Calculatorβ βDarwin Santosβ βProject the SEO ROI by inputting parameters like traffic, average order value, conversion rate, and more.
βββLocal SEO For Good 2024β βββBrightLocal / Online / September 12, 2024 βββA new edition of Local SEO for Good is here! Dedicated to user behavior, cognitive science, Google Business Profile, link-building, and more.
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ββThe SEOFOMO Meetup - Amsterdam Edition with Digital Olympusβ βββSEOFOMO, Digital Olympus / Amsterdam, The Netherlands / September 13, 2024 βJoin The Free SEOFOMO Meetup in Amsterdam with Digital Olympus, on September 13 featuring two roundtables about the latest SEO trends and Google Docs Leaks findings, fun SEO quizzes, networking and drinks.
β‘ Join WTSFest USA 2024: Back in Philadelphia on September 19th
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Women in Tech SEO are back with their full-day conference, WTSFest, in Philadelphia on September 19th.
With a line-up of 10 brilliant speakers, including Krystal Taing, Purna Virji, Navah Hopkins, and more, there are only 34 tickets left before itβs sold out.
In-person tickets start from $299, and recording tickets are priced at $99.
This week's SEOs and digital marketing specialists to follow are:
Brenda Mejia (X, LinkedIn), SEO Consultant, Blogger and Editor at Traveleira
Nina Clapperton (X, LinkedIn), CEO of She Knows SEO
Ashley Segura (X, LinkedIn), Co-Founder at ContentYum
Jesse McDonald (X, LinkedIn), Senior SEO Director at Siege Media
Saurav Rimal (X, LinkedIn), Senior Manager at Ovative Group
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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug