On this holiest of holy days — National Hot Dog Day — we give thanks to all Americans who contributed to this entertaining statistic: US retailers sold 896m pounds of hot dogs last year, which, for context, is ~30x heavier than the entire Brooklyn Bridge. Anyone else’s arteries hurt?
In today’s email:
Gen Z dream jobs: Big Tech takes a tumble.
Prediction: You probably own a George Foreman Grill.
Background check: The toy that played with your food.
Around the web: Presentation tips, how to use AI to improve your LinkedIn, and more.
👇 Listen: Working at Dow Chemical sounds more like a dream job to Gen Zers than working at Facebook? OK.
The Big Idea
The ‘dream job’ looks different for Gen Z
Young people are favoring government and health care roles over Big Tech job titles.
2024-07-17T00:00:00Z
Sara Friedman
Firefighter, marine biologist, astronaut, tech mogul, stay-at-home adult — we’ve all had a dream job, or 10.
And for a while there, many of us wanted to be the same thing when we grew up: a highly paid tech worker.
But today, it seems Gen Zers are hanging up their propeller hats and dreaming of different industries, perBusiness Insider.
A National Society of High School Scholars survey of 10k high-achieving students illustrates Gen Z’s shifting preferences:
Google was ranked as the No. 1 dream employer in 2017; in 2024, it dropped to No. 7. Amazon and Apple have also sunk by four and three spots, respectively, since 2018.
Health care emerged as the most desirable industry, with St. Jude Children’s Research Hospital claiming the top spot followed by the Mayo Clinic, Health Care Service Corp., and local hospitals.
Government jobs also inched up the list, with the FBI at No. 5, NASA at No. 6, and the CIA at No. 11.
The number of applications for government jobs doubled YoY in 2023, according to a survey by Handshake, a job site for college students. Those for tech companies, meanwhile, dropped by 19%.
Weird, no?
Not really. While the federal government and your local hospital might not be as glamorous as a Big Tech firm, they provide things Gen Zers care about.
One priority tops them all: stability. Ranking No. 1 on the Handshake survey, it makes sense given recent events.
There were 263.1k+ tech employees laid off in 2023. And they’re continuing, with another 106.6k+ laid off in 2024 so far.
There’s growing uncertainty around AI — 62% of Gen Zers say they’re worried about its impact on job displacement.
This has led to talent flowing out of tech and into other industries, a troubling trend for large tech companies vying for skilled workers.
Though, if you ask us, we’d rather have the best and brightest of the next generation heading the CDC than becoming keg-tapping product managers, anyway.
Free Resource
A list of ads for fast inspiration
If you already own a trusty swipe file: just tuck these right in, and they’ll fit great.
From Dove and Fenty to Netflix and a Burger King trio, here are 50 top social media ads to inspire your next champion of a campaign.
We made it crispy, colorful, and skimmable as frick. Grab it for free.
Even if this is half true… Tech investor James Anderson, known for his early positions on Amazon and Tesla, believes Nvidia could be worth $50T a decade from now. That may be a little hyperbolic considering that’d exceed the combined value of the entire S&P 500 today ($45.8T).
SNIPPETS
Elon Muskvowed to move the headquarters for both X and SpaceX out of California, calling the state’s new transgender protections the “final straw.” The two companies will join Tesla in Texas.
Amazon’s Prime Day sales are on track to break records this year. An Adobe forecast predicted $7.1B in first-day spending, up 11.3% from last year’s promotion.
Philip Morris International, producer of Zyn nicotine pouches, is investing $600m over two years into a new manufacturing facility in Aurora, Colorado, to keep up with Zyn’s 80% jump in Q1 sales.
Eventbrite and TikTokpartnered on a feature that lets creators add event links to their TikTok videos.
PwC predicts that box office revenuemay top pre-covid levels in 2026, “driven by a larger budget slate” resulting in more ticket sales and ad spend. PwC previously predicted this would occur in 2025.
NASAbeamed Missy Elliot’s “The Rain (Supa Dupa Fly)” to Venus, 158m miles from Earth, making it the first hip-hop track to reach deep space. You’re welcome, aliens.
New Balance is now an official partner of the WNBA. It signed a multiyear deal with the league that will feature Los Angeles Sparks player Cameron Brink in broadcast, digital, and retail content.
We’re so back: Limited Too — gone for 15 years — returned to Kohl’s last week with new tween fashions from its OG designers.
Nike vs. the “Shoe Surgeon”: The athletic wear giant filed a $60m suit against bespoke sneaker maker and former collaborator Dominic Ciambrone, accusing him of using Nike IP to create counterfeit shoes.
More court drama: The Beastie Boys are seeking $150k+ from Chili’s owner Brinker International for using their song “Sabotage” in 2022 ads without permission.
Don't miss this...
If you’re going to be drenched in sweat, you may as well be drenched in cash as well. Here are four ways entrepreneurs can turn oppressive heat into profitable (and helpful) ventures.
ICYMI
George Foreman’s lean, mean moneymaking machine
When QVC receives too many calls, it may feel more like the End Times than a home shopping network:
Red flashing lights and sirens start blaring in every corridor.
Everyone — janitors, accountants, and warehouse workers — must stop what they’re doing and answer the nearest phone.
They call it “going red.”
Former heavyweight prizefighter George Foreman was the catalyst for one such QVC emergency in the ‘90s — just by taking one bite into a burger on live TV.
The incident helped turn the George Foreman Grill into a decades-long phenomenon that netted the boxer nine-figure payouts — and that’s still going strong, outselling all other grills on the market to this day.
How did this novelty appliance turn into an enduring kitchen juggernaut?
There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?
Clue 1: Founded in 2013 by four Stanford undergrads hungry in more ways than one.
Clue 2: Not appetizing: Its first HQ was in the former Palo Alto Animal Hospital. Far more appetizing: It boasts 550k+ restaurants on its platform today.
Clue 3: Postmates and Grubhub may be household names, but this company leaves them in the dust — it commands 67% market share in the US food delivery market.
👇 Scroll to the bottom for the answer 👇
Background Check
The toy that once required you to BYO potato
Mr. Potato Head used to use an actual potato.
2024-07-17T00:00:00Z
Ben Berkley
Kids are always told not to play with their food — unless they’re anthropomorphizing a potato.
In the 1940s, toymaker George Lerner invented plastic eyes, noses, and mouths that you could stick into fruits and vegetables to create a face.
Lerner initially struggled to find a manufacturer as many toy companies found wasting food distasteful — people hadn’t forgotten the rationing that occurred during the Great Depression and WWII.
But after he sold the idea to a cereal company to use as a box prize, it caught the attention of the toymaker Hassenfeld Brothers — later shortened to Hasbro. They bought the idea back, made a deal with Lerner, and began marketing the toy as Mr. Potato Head in 1952. For just 98 cents (~$11.60 today), kids got 30 facial features and accessories.
Of course, potatoes eventually rot and the ‘60s saw new safety regulations regarding pokey choking hazards, so Mr. Potato Head got a plastic head and larger accessories.
This simple toy has remained relevant across the decades, spawning all sorts of potato people, scoring a starring role in the Toy Story franchise, and selling 100m+ toys.
Fun fact: Mr. Potato Head was the first toy advertised on TV.
AROUND THE WEB
❄️ On this day: In 1902, engineer Willis Carrier submitted drawings for an invention that would become the world’s first modern air conditioner.
🔊 How to:Nine tips to improve your next presentation.
🎧 Marketing Against the Grain: Using these AI prompts can transform your LinkedIn game.
🌿 That’s interesting: What are Italian herbs? And why isn’t coriander one of them?