​Personas - Nike's Superpower​

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1. What's a buyer Persona?

A buyer persona is the profile of your customers.

If you're thinking about their FB profile...

That's not it.

A buyer persona includes every detail you can gather about your audience.

👥 Demographic

🧠 Psychographic

🛒 Behavioral

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Converting Data into Sales:

Get your personas right, and you can -

• Craft offers that your audience can’t ignore
• Make their journey enjoyable - From interest to purchase
• Showcase social proof they can relate to

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How Nike "just does it" + your own persona template in this article.​

​28 Digital Marketing Terms You Need to Know​

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Ever felt lost in the digital marketing jargon maze?

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From SEO to PPC, CTR to KPIs, let's make sense of these acronyms and buzzwords in a way that's easy to digest.

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Marketing jargon decrypted + your own glossary in this article.​

No funds to invest in your learning at the moment?

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If you need to upskill your team on a budget, you're in luck.

2024 is teeming with free courses that can catapult your expertise without denting your wallet.

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When searching for the best online marketing courses...

You're faced with one too many options.

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But who really gets the job done when your budget isn't at it's highest?

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Here's what to look out for:

• Check for Accreditation
• Instructor Credentials
• Curriculum Relevance
• Peer Reviews
• Practical Components
• Resources you can use

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You might also have no time to do your own research...

If that's the case, I have a comprehensive list of the best free online courses, which you can look through by category (so you'll find your perfect match in > 1 minute).

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Here it is:

​FREE Digital Marketing Courses for 2024.​