Did you catch the recent article about the true cost of close variants in your paid search accounts?

Adpulse conducted a study of over 4.5 million clicks and 400,000 conversions, revealing that close variant search terms consume, on average, more than half an advertiser's budget whilst in most cases, performing significantly worse than search terms that actually match the keywords.

How much worse?

• CPA 88% higher
• ROAS 52% lower

Managing their impact effectively could well be one of your largest account optimization levers.

Adpulse is the tool that can help.

While initially driven by curiosity, our study showed us there was a problem that needed solving pronto, and the Adpulse Close Variant Manager was born.

• Easily see which accounts are wasting spend.
• Option to automate adding negatives.
• Maintain a clean search term list.

Adpulse is a full paid media management platform, and the Close Variant Manager joins our suite of capabilities that include Budget Pacing, Custom Monitoring, Insights, Portfolio Visibility, Performance Dashboards, and Search Term Management.