Best Ads This Week
Mario, BIC & Emirates, & more.
Hello!
Ad Professor here.
Another beautiful week for advertising.
I gathered the best and most creative ads of all time, so you don't have to.
Let's go:
🧪 Principle:
Break the 4th Wall
Mario pops out of a Warp Pipe aka a 'Colonne Morris'.
🧪 Principle:
Anchoring Technique
Step 1 - Find something large in customers' head (E.g. The Bible)
Step 2 - Show how you could write the whole thing -- and still have 50% of the pen left.
Ad Professor Original: Emirates
Here's an ad I made... on a billboard.
🧪 Principle:
The Instagram Story Ad
Looks like an IG story Q&A - it's an actually an ad.
Seize the scroll stopper!
Social media ad: The Oodie
🧪 Principle:
The Blurred Out Interactive Ad
Step 1: Blur out your product
Step 2: Make it interactive by providing a reveal button
Bonus: The reveal button leads to your website.
🧪 Principle:
The Slow Mo Section
Put everything else in speed up mode... But the main part of the product in slow mo.
Beautiful.
Watch the full video here.
Do you need help with your advertising?
Last year - 3 billion dollar companies had their best-performing adverts after working with me and my team.
If you're a company spending $50K+ on advertising per month and want to take things to the next level.
Apply here.
"Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day." – Beth Comstock
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪
I read every reply and it helps with my email score.
The Ad Professor
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