Perhaps you’ve noticed lately that Donald Trump, a man not known for subtlety, has been testing the limits of the Streisand effect. At one event after another—at a rally, then a fundraiser, in remarks on his social platform, and in at least one video that his campaign distributed online—Trump keeps reminding his supporters about his well-documented habit of disparaging America’s military service members as “dumb,” “losers,” and “suckers.”

“Think of it, from a practical standpoint,” Trump said before a crowd in Las Vegas earlier this month. “I’m standing there with generals and military people in a cemetery, and I look at them and say, ‘These people are suckers and losers.’ Now, think of it; unless you’re a psycho or a crazy person or a very stupid person, who would say that, anyway?”

As it happens, the American people have, by now, a very clear picture of the kind of person who would say such a thing.