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ποΈ Search Updates and News from Search Engines
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βGoogle Search Central / Google Search Updates βGoogle has completed the rollout of the June 2024 spam update. It started on June 20, 2024, and was completed on June 27, 2024.
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βGoogle dropping continuous scroll in search results βBarry Schwartz / Google SERP Updates βGoogle is turning off continuous scrolling for Google Search results, starting with desktop ones. Instead, you will see the old pagination navigation at the footer.
βInside Search Quality: Using metrics and data science to improve Search [Podcast] βGoogle Search Central / Search off the Record βIn this episode of Search Off the Record, Lizzi and John sit down with Elizabeth Tucker to discuss using data science to measure quality and make improvements, how search behavior is changing over time, and more.
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ββ βBarry Schwartz / Google Docs Updates βGoogle has made a small note to the sitemap documentation to add that the lastmod date specified in the sitemap file "should reflect the date and time of the last significant update to the page."
[Sponsor / Affiliate]β ββ‘ NYC digital marketing meetup: Better branding to attract quality clients
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Brand marketing can create the momentum your digital marketing agency or consultancy needs to attract quality leads and grow. Mingle with other brilliant digital marketers and learn how to build and leverage your brand during this in-person meetup.
This event is brought to you by Wix Studio and Search Engine Journal, featuring a lineup of some of the worldβs most prominent digital marketers, ready to help you take your agencyβs or consultancyβs brand to new heights.
Get actionable insights into:
Leveraging personal branding effectively for your agency or consultancy
Harnessing the power of community to elevate your brand
Building a brand in the AI-era with timely and relevant content
Converting branding efforts into tangible leads and revenue
Join us as we go deep into how brand marketing can help grow your digital marketing business.
To facilitate SEOs from all over the world to have easy access and stay updated with the best SEO jobs in the market.
To make it easy for companies to get the most visibility from the right SEO audience.
This is now more important than ever with a struggling SEO job market. Due to this I also wanted to take the opportunity to give 3 fundamental tips to those SEOs looking for a new role when applying for jobs:
Show that you actually want the job, so take your time to read the job requirements and conditions and company values and mission. When applying, make sure to personalize your application and communicate how you're a great fit for it: knowledge, experience with projects and tools, understanding of industry, alignment with company values, etc. Please, don't send a generic application.
Stand out by explaining your USP as an SEO specialist: Understand your unique selling proposition as an SEO specialist and communicate it well: Explain why they should hire you instead of other applicants, what makes you unique and a valuable SEO professional. From your specific experience and background, industry know-how, language knowledge, programming, content or soft skills, etc. And you know what's as important as your knowledge and experience? Your attitude towards work. It's also critical to explain and provide insights about your work ethic, discipline and commitment to achieve goals.
Trust is fundamental when hiring. Do you know how to increase trust? By referring to your site showcasing your expertise, not only featuring your bio, but also your latest guides showing your know-how and case studies from successful project experiences, testimonials from former employers/clients, embedded videos from your latest webinars, podcasts, talks, etc. There's no excuse to do this, you can even use no-code free landing pages platforms for it. What you should never do is lie about your experience or knowledge, always be honest. Instead, explain how you're willing to take the necessary steps to close the gaps of whatever required that you still don't know.
I assure you that if you do the above, you'll be ahead of most applicants! What are your top SEO tips to get hired fast? I'll create a new section in LearningSEO.io next week with resources, and I'll feature the top ones. Just reply to this email with them or send them to me over here.
π This week's SEO Awesomeness
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βGoogleβs Navboost Queries and Brands in SEOβ βTom Capper / Search Trendsβ βRead Tomβs detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
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βReimagining search in the AI era: Insights from ex-Bing Search directorβ βDanny Goodwin, Stefan Weitz / Search Trendsβ βWhile LLMs are magical, Weitz said they wonβt get us to the βStar Trekβ computer or AGI β though he thinks they will help lead us there β. Learn about it and more here.
βSEO implementation: A comprehensive guide βJohn Morabito / General SEO βA helpful guide from John going through a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
βAleyda Solis βThe latest Google's Ranking Shifts Looker Studio Dashboard is now featuring an Image, Video, News and Discover Reports.
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βShopping Intent Classification βDan Petrovic βEnter a URL to fetch and classify all images on the page with the multi-label image classification model extracted from Chrome.
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βSEO Stack - The Ultimate SEO Tool For Professionals βDaniel Foley βSEO stack is a powerful SEO SaaS that gives you unlimited access to your search console data, blending search console data with AI + workflow management to supercharge your SEO strategy.
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βGoogle API Leak: Time To Rethink Your SEO? [Webinar] βMajestic / Online / July 3, 2024 βJoin Aleyda Solis, Joy Hawkins, Liv Day, and Dixon Jones with David Bain to discuss whether or not the Google API leak should change the way you do SEO in this free webinar.
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βWebinar: SEO & Growth in Ecommerce Businesses βSitebulb / Online / July 17, 2024 βJoin Jamie Indigo, Luke Carthy, Rachel Anderson, Ash Young, and Patrick Hathaway to discuss everything ecommerce SEO.
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ββLocal SEO For Good 2024 ββBrightLocal / Online / September 12, 2024 ββA new edition of Local SEO for Good is here! Dedicated to user behavior, cognitive science, Google Business Profile, link-building, and more.
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βTech SEO Summit 2024: Speakers Application βTech SEO Summit / Hamburg, Germany / September 17, 2024 βThe Tech SEO Summit is looking for speakers for their upcoming technical SEO conference and industry meetup. Pitch now.
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βSearch 'n Stuff Antalya Conference 2024 βSearch βn Stuff / Antalya, Turkey / October 11 - 12, 2024 βExplore the beauty of Antalya while immersing yourself in the world of digital marketing excellence. Register with a 30% discount with the "FOMO30" code.
[Sponsor / Affiliate]β ββ‘ ZipTie.dev - AI Overview monitoring tool
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ZipTie provides actionable data to get your website to rank high in Google and monitor your AI Overviews performance. To ensure the highest accuracy, ZipTie tracks AI Overviews using real Google accounts.
Olesia Korobka (X, LinkedIn), CEO and SEO Consultant at Fajela
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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug