We know better than anyone that a lot of news has gone down in the last six months. But what we didnât know is how you feel about it. So we asked questions on the hottest topics of the year thus far to get your take. In this issue, weâll break down whatâs going on in the world through your eyes.
Also: The Hustle will be taking an Independence Day snooze â there will be no Thursday or Friday email â but you can bet weâll be fully back to normal on Monday the 8th. Who else will listen to us complain about our sunburns?
In todayâs email:
AI: How much do people actually care?
EVs: Drivers are holding onto the gas pump more tightly than we expected.
Boeing: Not everyoneâs phased by flying with the airplane maker.
Billionaires: If you made it big, what would your headlines say?
TikTok ban: Most of you donât mind if the app goes away.
đ Listen: Bic for Her, a collection of smaller, pinker pens for women, showed the pitfalls of gendered marketing.
AI
Turns out, not everyone cares about AI
If youâve been conscious for even five minutes over the last six months, then youâve heard someone utter the term âAI.â
Itâs taken over headlines, board meetings, and Zoom calls, but we wanted to know how much real estate itâs taking up in your mind.
According to the results, not a ton. Just 26.7% said they care a lot about AI and think about it all day, every day.
But more (33.8%) said that while AI is cool, theyâre getting sick of hearing about it. A smaller crowd is on the fence (21.3%), only cares if AI comes for their job (12.9%), or promises theyâve never cared and never will (5.4%).
Those who are using AI in their day-to-day shared their favorite use cases, which included summarizing research, writing cover letters, studying for college, and, uh, âtexting significant others.â
And others shared some thoughts:
âI have not found it to do a single thing well. Vastly overrated IMO!â
âI use it for writing sincere emails when I might not feel so sincereâŠâ
âI am NO FAN. I actually consider the singularity, and fear that we as humans will become more and more dependent on technology to the point we can do nothing. Case in point examples: Road maps, remembering phone numbers, sending letters in the mail, writing checks. We are destined to be more dependent than I am comfortable with.â
âWe humans sure do love opening Pandoraâs boxâŠâ
Plus, a pretty fair take: âI don't use it. It honestly scares the shit out of me.â
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Gas-guzzling cars arenât running on empty just yet
EVs have kept us busy in the last six months: Tesla, of course, and Elon Musk. Rivian and the growing group of EV competitors vying for the top spot. Plus, the many challenges standing in electrificationâs way.
And our readers seem just divided as the country as a whole.
On the extreme ends of the spectrum, 43.1% said they donât have an EV and never will because they love themselves some gasoline.
Then, there were different shades of âyesâ: 17% already own EVs, 12% said they donât have an EV yet, but plan to, and 24.4% said theyâll get one if costs come down.
The remaining 3.5% keep it even greener by not having a car at all.
Then, since we like to stir shit up, we asked the EV lovers and haters to defend their side.
The EV owners wrote in with the things they love:
âDriving past gas stations and not caring what the price board says.â
âEase of use, never having to go to a gas station, performance, low maintenance.â
âEverything. Makes gas cars seem like a horse and buggy.â
âI like how it drives. I like not buying gas. I like not hurting the environment (as much). I like being a forerunner. I like the car's environment. Very simple and clean. Very Mac/Apple-like.â
And those who have sworn off EVs explained their stance:
âLack of range, hassle of finding a charging station, and just not American!â
âToo many expensive repairs. I want something I can maintain on my own and will hold up over time.â
âLove the idea and effort â but still unsure about the future sustainability of the batteries, disposal issues, and costs to replace them. So for now I stick with the devil I know.â
âNot totally sworn off, just waiting for better technology. I don't agree with rushing into electric powered vehicles before the technology can support the needs ie: public transport, cargo transport, batteries catching fire, etc. Research is in progress for better, more sustainable batteries, I'll wait.â
Apparently important to both sides: A car that makes them feel really cool. Noted.
Boeing
Most are still willing to catch a flight with Boeing
In the last six months, Boeing has pushed the limits of the âall press is good pressâ adage.
As whistleblowers and travelers question the safety of Boeingâs aircrafts, we wondered how significantly the onslaught of bad news has actually affected your travels.
As it seems, not that much. The majority â 48.7% â said they book flights without checking the plane make or type at all.
For 25%, theyâll only go with Boeing when they have no other choice. Then there were the 16.2% who said itâs totally safe, and the 10.1% who said a resounding âhell no.â
As far as what the aircraft maker could do to win passengers back, many said they wanted increased transparency, ramped up quality assurance, and, you know, airplanes that donât fall apart.
People had ideas of what Boeing could do to win them back:
âPublish that they have stopped cutting corners. That all QAs & QCs are done correctly.â
âMajor quality control overhaul. The incidents are far too many. Also pull existing planes so they can fix any manufacturing errors that they have.â
âChange leadership and internal comp plans that incentivize managers to cut corners.â
âI believe the company is due for a complete C-level management change. Cutting corners when it comes to public safety is unconscionable.â
And some thought the public is overreacting:
âRegulators overreacting = good thing. Average airline passenger overreacting = useless, slightly annoying, and probably just leading to hair loss and high blood pressure.â
âGiven the number of planes in the air, the volume of problems is minimal.â
âFor me it's still a game of odds. Flying, even in a Boeing plane, is still the safest by far.â
âThe dangerous part of the trip is the drive to the airport.â
A great remedy for stress: Offering a different thing to stress about. Mission accomplished.
What would you do with a billion dollars? A lot of good, apparently
This year, we wrote about Larry Page, the billionaire who bought an island for $32m, Yvon Chouinard, the billionaire Patagonia founder who gave away his wealth, and Mark Zuckerberg who is busy building his doomsday bunker.
What did those stories show us? That there are many ways to blow billions of dollars. So we polled readers on which billionaire vibe spoke to them the most.
Hereâs how you answered:
73.4% said theyâd be a philanthropic live-in-the-shadows billionaire.
16% voted for the private island billionaire.
5.5% would be a billionaire who builds a bunker.
2.7% are the type of billionaires who build concept cities in the desert.
1.6% are space race billionaires.
0.8% would acquire a social media company with their billions.
For a crowd who reads a business/tech newsletter, youâre all a bunch of bleeding hearts.
Some had other ideas for what type of billionaire theyâd be:
âThe âhand out $5k prepaid Visa cards to strangersâ billionaire.â
âI would be the kind that makes sure my family can live comfortably and reputable charities are funded. I don't have a need for excess material things, especially an island.â
âPranking. Think drones spelling out non sequiturs, Super Bowl ad buys with a blank screen, flash mobs performing random nonsense, etc.â
âI voted âPhilanthropic live-in-the-shadowsâ but in reality I would be a âPhilanthropic live-in-the-spotlight.â If I'm doing good, I better get proper credit.â
âThe âLet me live in peace and quiet and run an animal sanctuaryâ billionaire.â
But you know who deserves to hit the jackpot? The reader who came up with this perfect plan:
âCan I be both a private island billionaire and a philanthropic hide-in-the-shadows one? I want to help people â just not be near them. Where better to hide than on a private island (or five)?.â
TikTok ban
Half say they support the looming US TikTok ban
Things got really real when President Joe Biden signed a bill in April to ban TikTok if itâs not divested from ByteDance within a year. And since then the clock has started to, well, tick and tock.
Turns out, 50% of you support a ban. A smaller but still mighty 26% oppose the ban, while 15% said they donât care about the issue at all and 9% said theyâre not sure how they feel.
To put those results in context, 37% said they donât use TikTok at all and another 45% donât have the app but watch the videos on other social platforms.
The remaining 13% said they use the app and 5% said theyâre on TikTok way more than they should be.
As for what the new reigning video app will be if the ban goes through: Most said Instagram Reels, YouTube Shorts, or a new, American-made TikTok clone.
And you all had some solid predictions on the future of social media:
âI expect new video apps will be launched to replace it. I feel like this is gonna be like a whack-a-mole scenario where the more they get banned the more another will pop up.â
âThey will sell it. Follow the money. Banning gets zero dollars. Selling makes a fortune.â
"A new, equally addictive and problematic app [also owned by China]... We just never learn our lesson, sigh.â
The change has left some scared of the future: âI dunno. All I know is that thanks to my wife's love of/addiction to TikTok, I get to watch whatever I want on TV. If they ban it, I'll have to go back to compromising on viewing choices. Goodbye Expendables 2, hello Property Brothers. No! Long live TikTok!â
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