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Every Wednesday, you'll get a deep-dive report straight into your inbox that looks into a brand's SEO, content or digital PR opportunities, how we'd leverage these and why we're so confident they're the right way to drive growth.

I'm a big believer that one of the best ways to become a better SEO is by taking an investigative approach to finding opportunities that exist.

For some sites, that means digging into why a drop in organic visibility has been seen and putting solutions in place to turn things around. But for others, that means finding ways to drive growth when success is already being seen in the obvious areas.

Join us each week and see the opportunities other brands leave on the table. Who knows, maybe the same opportunities exist for your site?

And I've launched Untapped Potential to encourage more marketers to spend time really digging into the opportunities that exist for their sites. Each issue will be packed full of value, with a full walkthrough on the tactics we'd execute for brands in various sectors.

Whether you work in-house or for an agency, in B2C, B2C or both, I'm confident you'll find these deep-dives interesting and inspiring.

If you're not already doing so, I'd love for you to connect with me on Twitter (X) and LinkedIn; I share content most days with tips, insights and advice on how to drive SEO success.

Until next time,