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Copy matters more than design. It’s so powerful yet every brand can test it without a developer 🔋 |
Copywriting for your brand is a cheat code, especially for headlines, offers, hero sections, product pages, the list goes on. Brands mostly focus on design and never focus on the pain-points, desires, emotions and outcomes that the customer wants to have. |
WHY? |
Your copy is your frontline salesman. While a sexy design might catch the eye, it’s the words that convince and convert. That's why this week, we're diving deep into why copy matters more than design and how you can leverage it to full send your sales—without needing a single line of code! |
COPY SELLS. |
Think about it—what really pushes a visitor to click 'buy now'? |
Excluding the product itself (which is the most important part)Is it just the colour of the button/design of the page? Or is it the promise, clearly spelled out, that they're making the right choice with their issue they have, or their pain point they suffer from that might make them buy? |
Your copy directly addresses the pain points, desires, and emotions of your customers, addressing their issue and convincing them smoothly that your product does what they need it do. |
Here’s the kicker: You can test and optimise this powerful tool all on your own. Yep, no devs needed. Whether you’re using Intelligems, ShopLift, or any other platform, setting up A/B tests for copy is super quick and simple, but the time is in the research. |
Crafting Copy That Converts |
Good copy balances on understanding your customer avatar. Here’s a simple breakdown to craft messages that resonate: |
Identify Pain Points: Use reviews, surveys, and forums to gather insights. What frustrates your customers? What barriers do they face? What is their most used words within these? Do they mention before & after? Do they mention what they have tried previously? Highlight Desires and Outcomes: Align your product as the hero that can fulfill these desires or solve their problems. Be clear about the outcomes they can expect. Emotionally Engage: People buy on emotion and justify with logic. Use emotional triggers that connect on a human level, making your brand relatable and your product a must-have. |
Simple Steps to Run Copy Tests |
Testing your copy doesn’t require a tech wizard. Here’s how you can do it right now: |
Choose Your Testing Platform: Platforms like Intelligems & Shoplift are perfect for quick setup. They integrate seamlessly with your site, allowing you to run A/B tests without a dev (sometimes). Set Up Your Variants: Draft two versions of your copy. Maybe Test A taps into emotional appeal, while Test B focuses on practical benefits. The outcome you want must be determined by the psychological factor you are trying to implement or solve. Measure the Impact: Track conversion rates, revenue per visitors, and profit per visitor. Which version drives more sales? Make sure to test it for at least 2 weeks and get a minimum of 90% statistical significance. Optimize Based on Data: Use your findings to refine your approach. Remember, the best copy is continuously evolving based on customer feedback and behaviors. |
The power of CRO? This can now be used in emails, creatives and ad copy. |
What did you think of fourth newsletter? Hit reply and let me know, or tell us what topics you would love to learn more about! |
Always remember: Learn, Hypothesize, Test, Repeat. |
If you run a brand on Shopify or are interested in CRO - Book a call with me and we can chat about our different packages:) |
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