Best Ads This Week
Nike, Nintendo, WHOOP, & more.
Hello!
I’ve not slept in the last 7 days.
Instead, I’ve analyzed over 1 million ads… and picked the best 6 for you this week:
🧪 Principle:
Remove Context
Take current events — and remove the context around them to suit your product.
Clever reactionary ad from Nike.
🧪 Principle:
Your Product > Survival
Position yourself at the bottom of Maslow's hierarchy of needs.
Nintendo is more important than sleep, food and going to the bathroom.
Ad Professor Original: Pringles
Here's an ad I made on my coffee break.
🧪 Principle:
Use Inside Data
WHOOP sharing Ronaldo's heart rate data from Portugal's win over Slovenia.
Brilliant.
Social media ad: Market Hire
🧪 Principle:
The Content Warning Ad
This format will instantly stop the scroll.
Use the small print to advertise your product while you have their attention.
Video ad: Mad Rabbit Tattoo
🧪 Principle:
Break the 4th Wall
Step 1: Break The 4th Wall
Step 2: Call out the elephant in the room.
This is ad very clever.
Watch the full video here.
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"Innovation distinguishes between a leader and a follower." – Steve Jobs
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪
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The Ad Professor
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