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tl;dr: I created a free Buyer Psychology Cheatsheet just for you. Consider it your quick reference guide to level up your marketing π€
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Hey-a!
Iβm Katelyn Bourgoin. Iβm a marketing geek and the creator of Why We Buy π§ (aka the newsletter youβre reading right now).
When I launched this newsletter back in 2020, I never imagined it would become one of the worldβs most popular marketing newsletters. Forbes even named Why We Buy π§ as one of the βtop newsletters marketers should subscribe toβ.
For me, itβs more than just a newsletter.
I use everything I share with you each week in my own businessβfrom the Endowment Theory, the Pratfall Effect, and the IKEA Effect.
And so do our readers:
Despite the hype...
While weekly emails are great and all, when you're working on a new marketing campaign, you don't want to go rooting through old emails to find a useful concept.
You want easy access to the most actionable buyer psychology principles.
I've got you covered!
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π Buyer Psychology Cheatsheet
I created a free Buyer Psychology Cheatsheet just for you.
Think of it as a quick reference guide summarizing several of the most powerful brainy concepts.
Each concept is mapped to the buyer's journey, as a helpful reminder of where it may be most effectively applied.
Whether you're working on a new marketing campaign, writing landing page copy, or crafting a tweet thread that you hope will go viral, this cheatsheet can help.
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π€ How To Use Your Cheatsheet
Alright, so how can you leverage the cheatsheet to sell more?
Impress Your Client/Boss
Every marketer knows that getting buy-in for new ideas can be an uphill battle. Use the principles on your cheatsheet to support your ideas and convince your team to take a calculated risk... and look like a boss while doing it.
Make It Easy To Access
Put this cheatsheet somewhere you'll see it every day.
I designed the cheatsheet so that you can use it as a desktop wallpaper.
You could also print it out or save the PDF directly to your desktop.
Making it easy to access will make these concepts more memorable. Eventually, applying buyer psychology principles to your work will be second nature.
Get Unstuck
sometimes you're working on a marketing campaign and you know it could be better, but you don't know what's missing.
Rather than looking to your competitors for inspiration, now you can use proven marketing principles to create high-converting content and campaigns.
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π Get Your Free Cheatsheet
Use the links below to access the cheatsheets via Google Drive. It's a large file so it may take a few seconds to download.
Mac OS Desktop Wallpaper π click here to downloadβ
Windows OS Desktop Wallpaper π click here to downloadβ
PDF Version π click here to downloadβ
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π₯ The Short of It
If you want to stop wasting time and money on marketing that doesn't work, you must understand why people buy.
The Buyer Psychology Cheatsheet gives you easy access to the concepts you need to market smarter.
Until next time, happy selling!
Yours truly,
With β€οΈ from Katelyn
P.S. Youβll get a special one-off email from me tomorrow that answers a question that has plagued marketers since the dawn of time: βWhy do people really buy?β Itβs a good one. Make sure to keep an eye out for it.
(If youβre impatient and want the answer NOW, check out this short video >β)
After that, expect a special edition of Why We Buy π§ , then a new issue of Why We Buy each Tuesday.
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P.P.S. Donβt forget to shoot me a reply if you havenβt already, we get over 174 replies a week to this newsletter and itβs always sooo good to hear from you!
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