A typical day when I was working for the Grateful Dead:

I started out working for The Grateful Dead.

I learned a lot about scaling a business... in the music business.

The most crucial part? You need a process.

The Dead was a well-oiled machine in the late 90s, that grossed $1.5 - $ 2 million a night for what was essentially a family business.

A very well-run family business.

Something Jerry Garcia once said, that's stayed with me all these years...

Whether it's in music or business, you need to be differentiated.

MTV Networks and the Dead were a very differentiated set of businesses.

I got my first “corporate” job at MTV Networks in 1995. I learned how you scale a business. In my team of 8, we went from zero to grossing $300 Million+ dollars for Viacom in three years.

In fact, MTV grossed more net revenue than when I worked at the search engine Lycos. Which is CRAZY. 👀

...But they did not understand the power of the Internet.

MTV could have morphed into Napster or Spotify, but content ruled over distribution.

Please don’t make that mistake with your business on AI. 🧠🤖

My Newsletter aims to help you understand the insane intersection of AI and Marketing, where more can change in two weeks than a year.

I'm digging in on:

• Real AI business case studies
• Concrete tips for saving your team time
• Tactics for using AI to scale

Time is your most precious resource. 💎

Let’s commit to using Marketing AI to be 1% better each week as we work together:

• 1% better at marketing processes
• 1% faster with repeatable marketing systems
• 1% cheaper
• 1% better content
• 1% better ads
• 1% better analytics
• 1% more time in your day

**Remember 10x can be easier than 2X if you take the long view. ⛰️

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Hit reply with what you want to focus on with your 1%...

Cheers,

Alec Founder MarketingAlec

P.S here's my favorite AI Chrome plugin to share with your team & get you started.
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