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ποΈ Search Updates and News from Search Engines
βPrompt Injection Added To Bing Webmaster Guidelines βBarry Schwartz / Bing Search Guidelines βBing added a new guideline about Prompt Injections. If you use prompt injection to add content to your pages, it can lead to Bing removing your website from its search results.
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βGoogle Shows How To Beat Reddit & Big Brands βRoger Montti / Google Q&As βGoogle's Gary Illyes shares his thoughts on how small sites can outcompete Reddit and big brand websites. β
βGoogle Explains Why Soft 404s Are Bad βBarry Schwartz / Google Search Updates βGary Illyes explained two reasons why soft 404 errors are bad. According to him, soft 404s are bad because they (1) limit crawl budget and (2) the pages won't likely show up in Google Search since they're filtered out.
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βBarry Schwartz / Google Search Guidelines βGoogle has made a small update to its image SEO best practices documentation, specific to the "Use HTML image elements to embed images" section.
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βRobots.txt Turns 30: Google Highlights Hidden Strengths βMatt G. Southern / Google Q&As βGoogle's Gary Illyes highlights robots.txt file's error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.
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β4 tips for faster images on your website [Video] βGoogle Search Central / SEO Made Easy ββIn this episode of SEO Made Easy, Martin Splitt shares 4 tips for loading images faster on your website for a better user experience.
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[Sponsor / Affiliate]β ββ‘ [GUIDE] Technical SEO Optimization
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If your technical SEO is poor, search engines will struggle to discover, crawl, index and rank your site quickly and correctly.
Optimize your technical SEO with this guide to maximize your siteβs health and performance!
Earlier this week I shared how YouTube and Reddit are among the top sites attracting the most organic search traffic across so many verticals (retail, travel, software) most popular queries, for both informational as well as transactional terms. This is the consequence of big UGC sites' organic search visibility steadily growing since last year.
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But this is not only a trend shown by big UGC platforms. There's a growing number of brands investing in Web-based online communities and forums with an overall positive organic search visibility and traffic trend, like Sephora, Zapier, SAP, Fodors.β
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This is Google's reaction to users looking for "real" first-hand experience insights (as well as against AI based content), and I don't think is something will change any time soon. Are you already considering this in your SEO and overall digital marketing strategy? Answer the poll below!
Are you already investing or planning to invest in a Web community or forum?
βSteve Paine / Search Trends βSteve analyses the top 20 sites losing organic search visibility during the Spam Update.
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βAI Overview Study for 8,000 Keywords in Google Searchβ βPhilip Petrescu / Search Trendsβ βThis study of 8,000 keywords reveals that only 12% of queries show AI Overviews, while five-word queries trigger an AI Overview most frequently. Learn more about AI Overviews inclusion patterns here.
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βOptimizing for AI Overviews - Whiteboard Friday [Video] βGarrett Sussman / Search Trends βGarrett explains how the use of an authoritative tone of voice, quotes, and statistics can lead to getting included in AI Overviews and more.
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βTactics for multi-stakeholder reporting βJudith Lewis / SEO Measurement βJudith explains how to create effective multi-stakeholder reports that demonstrate your team's success and speak to decision-makers at every level in this comprehensive guide.
βHow to Close More Sales With Emotion-Driven SEO βTasmin Lofthouse / Content Optimization βMap emotion to search intent, use power words to inspire action, and address customer pain points. Tasmin shares seven ways to make your content more emotion-driven.
βGoogle AI Overview Tool βAdvanced Web Ranking βCheck the evolution of Google AI Overviews over time per industry and search intent, and monitor the most popular AIOs characteristics.
βDataForSEO API Connector for Google Sheets βDataForSEO βPull in critical SEO metrics in Google Sheets with the DataForSEO API Connector: Keyword Suggestions Search Performance On-Page Audit Backlink Look-up.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
βTech SEO Connectβ βTech SEO Connect / $499 / Raleigh, USA / October 17 - 18, 2024β βLearn more about technical SEO and connect with technical SEOs from across the world.
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βPitch to Speak at SMX Nextβ βSearch Engine Land / Online / November 13 - 14, 2024β βDo you want to present at the next SMX Next? This is your time to submit a pitch.
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
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