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Disavow Dilemma + AI Overview Nosedive

07-17-2024

                       
Moz Top 10
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"We've got tons of SEO gems in this edition from zero-click stats, to a disavow test, to local search ranking factors. Good news: you can pre-order your MozCon 2024 video bundle for access to an outstanding level of search marketing education."

- Miriam Ellis, Local Subject Matter Expert, Moz



101 Different Ways Im Using AI for SEO - Mike King (600x200)



What We're Reading:
 

Cyrus Shepard examines whether Google may not trust some disavow files in this interesting study.
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How I Develop Successful Link Building Strategies for My Clients


Borrow Itamar Blauer's blueprint for getting great links for your clients.

2024 Zero-Click Search Study


Rand Fishkin's study finds that only about 1/3 of searches now result in clicks to the open web. These are drastic figures.

Google's Gemini AI Caught Scanning Google Drive Hosted PDF Files Without Permission


Nobody likes a bully, and a Senior AI governance advisor states that Google's Gemini AI has accessed his tax return.

Google AI Overviews Only Show for 7% of Queries, a New Low


Danny Goodwin gives us the rise and gradual fall, in numbers, of Google's unpopular AI overviews.

A Brief Meeting With Google After The Apocalypse


A publisher whose site has utterly tanked accepted an invitation to sit down with Google and talk about the state of the SERPs.

Digging into the Video Content Modules of Google’s API Leak


Leak hints on how to optimize video content in this very deep dive.
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Prioritize your GBP work by taking note of Miriam Ellis' long list of factors the industry has found to impact Google rankings.
9

New Research: SMB Web Lead Generation Failures & How to Fix


Near Media interviews Aaron Weiche on the shocking number of leads that are being dropped by small brands.
10

Local Search at Scale: Trials & Triumphs with Georgia Rei: Mr Duct Cleaner


Ben Fisher interviews leadership at a major US franchise about what works and what doesn't in scaling local SEO.

 

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