It’s ICYMI time here at the newsletter. If you’re like me, you took some extra time to yourself last week around the holiday and, yes, it’s okay if you weren’t glued to MarTech every day. But we don’t want you to miss some of the great content we published.
We had Eric Dates, setting out a detailed nurture strategy for B2B marketers. Shama Hyder got positive about GDPR. Bunny Tharpe invited you to be inspired by the voice of the customer. Ana MourĂŁo laid out the skill set for a successful martech manager. Contributor Michelle Tackabery told me about her martech journey. Gene de Libero talked about how vendors can navigate the death of net-new deals. Brian McKenna addressed the perennial topic of increasing email engagement. Alicia Arnold explained the new interest in dynamic pricing.
That was a holiday week? Hold on to your hats. (And please spend a few minutes with our MarTech Replacement Survey.)
Kim Davis
Editor at large
