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MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. MarTech is marketing.

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🎛️ Engaging fans at Comic Con and beyond

07-17-2024

Even at a Comic Con bustling with cosplay comic book heroes and legendary actors and artists, there’s downtime. And attendees will be looking at their phones, offering a golden opportunity for brands. Today, editor at large Kim Davis reports on how Komo Technologies supports digital fan engagement at Comic Con and beyond.

Also today, contributor Zack Wenthe connects some of the dots between emerging AI capabilities and customer data platforms. The potential is certainly there, but there are some roadblocks.

And while you’re here, please consider taking a few minutes to fill out our MarTech Replacement Survey. Thank you!

Chris Wood
Editor

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Event marketing

Comic Con trivia, cat personalities and beyond: Empowering customer engagement

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Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts.

Customer data platform (CDP)

Navigating AI’s place in the CDP landscape

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Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits.

Marketing management

How to clarify marketing metrics to impress the C-suite

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Effective ways to tackle ROI challenges, justify marketing spend, and leverage AI for better analytics and sustainable growth.

Ecommerce

Maximizing profits: Strategies for earning through loyalty programs

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Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.

MarTech webinar

Unlocking the full potential of GenAI in marketing

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Learn how can marketers fully harness the potential of GenAI to achieve unparalleled personalization, efficiency gains, and leverage the power of data and analytics.

Digital advertising

Digital video ad spend sees 16% increase this year

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IAB report finds more money moving to digital video advertising even as measurement problems persist.

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B2B marketing

Pipeline 360 launches new display advertising platform

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A convergence of first-party based display advertising and content syndication creates what Pipeline 360 is calling "branded demand."

MarTech buyer's guides

Compare 11 top marketing automation platforms

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Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing technology

A roadmap to martech stack maturity

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Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning.

Free online event

Registration is open for MarTech! Grab your free pass now.

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The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free.

Grab your free pass

From Search Engine Land

 

07-16-2024

🎛️ Your beautiful, boring, effective martech stack

div#emailPreHeader{ display: none !important; }AI fuels investment surge amid slowdown in new products View in browser | Share Jul 16, 2024

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from MarTech on 07-15-2024

🎛️ Why brand trust is declining and how marketers can earn it back

div#emailPreHeader{ display: none !important; }Plus, Black women founders have to keep pushing View in browser | Share Jul 15, 2024

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from MarTech on 07-12-2024

🎛️ Alphabet's acquisition of HubSpot isn't happening

div#emailPreHeader{ display: none !important; }Plus, this week’s AI-powered martech news View in browser | Share Jul 12, 2024

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from MarTech on 07-11-2024

🎛️ The metrics you need to see if your AI is paying off

div#emailPreHeader{ display: none !important; }TikTok tightens up teen ad targeting, boosts AI transparency View in browser | Share Jul 11, 2024

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from MarTech on 07-10-2024

🎛️ Microsoft Ads introduces AI-powered recommendations

div#emailPreHeader{ display: none !important; }Plus, the human side of adopting AI View in browser | Share Jul 10, 2024 I

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07-09-2024

🎛️ 4 inbox-altering email changes to watch for

div#emailPreHeader{ display: none !important; }HubSpot breach is a reminder of the risk in SaaS apps and data storage View in browser | Share Jul 09, 2024

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07-08-2024

🎛️ How to implement dynamic pricing without alienating customers

div#emailPreHeader{ display: none !important; }Plus, what stories did you miss last week? View in browser | Share Jul 08, 2024

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07-05-2024

🎛️ Salesforce says 61% of marketers still using 3rd-party data

div#emailPreHeader{ display: none !important; }4 ways to increase email engagement with your current ESP View in browser | Share Jul 05, 2024

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from MarTech on 07-03-2024

🎛️ Listening to B2B buyers and driving results

div#emailPreHeader{ display: none !important; }Plus, spotlight on a martech expert View in browser | Share Jul 03, 2024 T

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from MarTech on 07-02-2024

🎛️ EU takes aim at Meta's ad model

div#emailPreHeader{ display: none !important; }A marketer’s guide to Reddit. View in browser | Share Jul 02, 2024 The EU

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