If you’ve felt the weight of declining enrollment, you know exactly the kind of pressure I was under back in 2008, at the start of the Great Recession.

As the Director of Admission and Financial Aid at a PK-12 day school, I was staring down our worst inquiry, application, and visit numbers in years.

In a quiet conference room, the Head of School and I stared at a chart that mirrored the plummeting stock market. But the stark, downward trend before us wasn’t the Dow Jones — it was our school's interest indicators.

Parents were losing jobs, and nationwide panic was setting in. Here I was, faced with my boss’ question, "How are we going to turn this around?" It felt more like an ultimatum...

At first, we threw everything we had at the problem:

• Billboard advertising

• Installing placards at our local airport

• Sending direct mail with personalized calls to action

None of it worked.

Then, everything changed when I discovered the book, "Inbound Marketing, Revised and Updated" by Brian Halligan and Dharmesh Shah.

This wasn't just another marketing book; it revolutionized our approach by helping us shift from outdated tactics to breakthrough inbound marketing strategies that magnetized families to us.

Not only did we stabilize our interest indicators, but we grew enrollment year-over-year.

Just like I turned our challenges into opportunities, I can help you do the same. Which reminds me…

Would you like me to help YOUR school use proven, school-tailored digital marketing techniques to get more inquiries from perfect-fit families?

If so, reply with the word “Interested” and I’ll send you more details. No obligations, of course.

Thanks,

Brendan

If you no longer wish to receive these emails you may