How to Use Structured Data to Improve Your School Marketing SEO

Hi ,

Looking to get more value from your search engine optimization (SEO) efforts?

Then, use structured data!

Structured data, also called schema markup, is code that provides search engines with explicit information about your page, helping them understand its purpose and context.

Schema markup can also enhance the look of your search result listing by adding stars, which can generate more clicks. 

Interested in learning more about schema markup for SEO?

Then, click below to read this week’s blog post.

Structured data, also known as rich snippets, enhances your website’s search appearance by providing additional information to search engines like Google about your content. 

Structured data allows search engines to understand your pages better and display more informative search results, increasing click-through rates.

As a consultant focused on school search engine optimization and marketing, I’ve seen firsthand how important structured data is for on-page SEO. 

In this week’s blog post, I explain structured data, its benefits for SEO, and how to implement it properly on your website.

Be sure to check it out – and share it with a colleague who might be interested!

Thanks,

Brendan

P.S. Structured data is the way to go when you want to be the one who defines what the different pages of your websites are all about – as you’re taking away any guesswork from the search engine’s algorithms. Make sure they understand what type of content you have to offer. Read more…

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