Hope you had a nice weekend. I played Articulate with my parents and chopped my brother on the tennis court.
Enjoy 3 copywriting tips, 2 short examples, 1 favourite tweet.
Estimated read time: 2 minute 13 seconds.
Before we begin... a big thank you to this week's sponsor.
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Three copywriting tips
1/ Want a number to feel bigger?
Use a bigger timeframe.
3/ Clear positioning ⟶ Easy copywriting
3/ Sell outcomes, not features
Two short examples
1/ Arc’teryx on TikTok
Social media marketing in a line.
“Find the overlap between what your brand wants to say and what your audience wants to hear” — Matthew Kobach
Yesterday I saw a good example: A TikTok trend of people taking showers in Arc'teryx's extra waterproof jackets (started by Arc'teryx last year).
~111M cumulative views.
2/ Seven links in twenty-seven minutes
When I made Copywriting Examples the goal was to rank #1 on Google. I need backlinks. So last week...
• I texted anyone who'd “interviewed” me in the last two years
• Asking if they could update the article
• With a “PS” about Copywriting Examples
• And woke up to seven new links
This isn't clever, it's obvious. That's why I'm sharing it.
“What obvious thing are we missing?” is a better question than “What exciting thing could we be doing?”
One favourite tweet
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See you next Monday — Harry
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