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Marketing Examples - 150+ short, sweet, practical examples

A gallery of real world marketing examples from successful companies. Want to perfect your cold email, boost referrals or improve SEO? Browse the case studies or filter by category. See something you like. And get inspired. It's like Dribbble, but for marketers.

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Marketing Growth

3-2-1: Seven Backlinks, Arc’teryx, Copywriting Tips

07-08-2024

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Hey — It's Harry.

Hope you had a nice weekend. I played Articulate with my parents and chopped my brother on the tennis court.

Enjoy 3 copywriting tips, 2 short examples, 1 favourite tweet.

Estimated read time: 2 minute 13 seconds.

Before we begin... a big thank you to this week's sponsor.

• Agencies are expensive. Freelancers are unreliable.

• Superside is neither. Just no frills creative, ready in 12 hours.

• Twice as fast. Half the cost. Somehow much better.

Three copywriting tips

1/ Want a number to feel bigger?

Use a bigger timeframe.

3/ Clear positioning ⟶ Easy copywriting

3/ Sell outcomes, not features

Two short examples

1/ Arc’teryx on TikTok

Social media marketing in a line.

“Find the overlap between what your brand wants to say and what your audience wants to hear” — Matthew Kobach

Yesterday I saw a good example: A TikTok trend of people taking showers in Arc'teryx's extra waterproof jackets (started by Arc'teryx last year).

~111M cumulative views.

2/ Seven links in twenty-seven minutes

When I made Copywriting Examples the goal was to rank #1 on Google. I need backlinks. So last week...

• I texted anyone who'd “interviewed” me in the last two years

• Asking if they could update the article

• With a “PS” about Copywriting Examples

• And woke up to seven new links

This isn't clever, it's obvious. That's why I'm sharing it.

“What obvious thing are we missing?” is a better question than “What exciting thing could we be doing?”

One favourite tweet

* * *

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See you next Monday — Harry

P.S. Want to improve homepage conversions? Book a roast!

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Marketing Examples | Copywriting Examples | | London, SW19 5AE

07-08-2024

Marketing Examples - 150+ short, sweet, practical examples

3-2-1: Seven Backlinks, Arc’teryx, Copywriting Tips

3-2-1: Seven Backlinks, Arc’teryx, Copywriting Tips

3-2-1 — Magic Veggies, Direct Sales, Copywriting Tips

3-2-1 — Magic Veggies, Direct Sales, Copywriting Tips

3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips

3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips

Welcome to Marketing Examples

Welcome to Marketing Examples

3-2-1: Seven Backlinks, Arc’teryx, Copywriting Tips