Marketing artificial intelligence (AI)

Microsoft Ads releases AI-powered asset recommendations for video and display ads

Microsoft's AI-powered video ad recommendations speeds creative processes for marketers across display and streaming platforms.

Marketing artificial intelligence (AI)

A people-friendly approach to adopting AI in marketing

A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in.

Customer data platform (CDP)

Why first-party data alone won’t solve marketers’ challenges

Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment.

Marketing technology

Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.

MarTech webinar

Is bad customer data sabotaging your marketing?

Is your data a tangled mess hindering your ability to gain valuable insights and deliver personalized experience? Data standards are the answer.

Digital asset management (DAM)

20 questions to ask DAM software vendors during the demo

Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.

B2B marketing

New ways to identify B2B website visitors beyond the IP address

Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

HubSpot

Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage

HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday.

Online survey

Have you replaced part of your martech stack in the last 12 months?

Lead the 2024 martech revolution: Take our quick survey about marketing technology stack management and maintenance. Your insights can help the entire community.

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From Search Engine Land

• Google Ads makes broad match default for new search campaigns
• How to win with generative engine optimization while keeping SEO top-tier
• How to evolve your PPC measurement strategy for a privacy-first future
• Microsoft Ads releases AI-powered asset recommendation for video and display ads