MarTech

🎛️ The metrics you need to see if your AI is paying off

07-11-2024

Jul 11, 2024

AI. AI. AI. Aaaaaaarghhh. AI can do a lot, but how do you know if it’s doing you any good? What are the KPIs that will prove or disprove its value? Well, it’s time to stop wondering and start knowing. Lisa Peyton has a list of the essential performance indicators that will tell you the answer.

Also, there are a lot of CDPs out there and a lot of platforms that function as CDPs, so which one is right for you? Greg Krehbiel is here to guide you through the technological wilderness and find the perfect one.

Finally, would you take the 2024 Martech Replacement Survey? It is less than three minutes from start to finish and we know you’ll be interested in the results.

Constantine von Hoffman
Managing Editor

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