Alphabet’s rumored deal to acquire HubSpot is shelved. For HubSpot’s customers, and for the broader martech community, that’s one less bit of disruption to deal with in these rapidly changing times. Editor-at-large Kim Davis runs down the details of this story unfolding in recent months.
Also today, managing editor Constantine von Hoffman shares . Included is an important consideration for marketers adopting genAI: what do your customers think? The results of a recent survey show why it’s such an important question to ask.
And speaking of surveys, please consider taking our brief 2024 Martech Replacement Survey. We’ll share the results late in the year.
Chris Wood
Editor
