Hey — It's Harry. Hope you had a nice weekend. I watched Norm MacDonald clips and ate a lovely chicken curry.
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3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips |
Hey — It's Harry. |
Hope you had a nice weekend. I watched Norm MacDonald clips and ate a lovely chicken curry. |
Enjoy 3 copywriting tips, 2 short examples, 1 favourite tweet. |
Estimated read time: 1 minute 58 seconds. |
Before we begin... a big thank you to this week's sponsor. |
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• “We need 5 new ads and a landing page for Tuesday” |
• Try Superside — Top 5% performing creative, all made for you. |
• Loved by Bolt, Shopify, and Reddit! |
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1/ Avoid “dictionary words” |
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2/ My favourite social proof pattern |
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3/ The power of removing friction |
Bob Bob Ricard sells more champagne than any UK restaurant. All thanks to this little button. |
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1/ Kapwing's a meme maker. I love their YouTube strategy |
• Finds memes about to go viral |
• Uploads “how to make meme” videos to YouTube |
• Hundreds of thousands start Googling |
• Watch Kapwing's tutorial |
• Which uses their app to make meme |
420k views / week. |
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2/ Wordle's referral loop |
Wordle is a simple word game that took over the world. I wondered why so many people were sharing it. Well... |
On 99% of sites if you click “share” you get a link. |
On Wordle, if you click “share” your scoreboard is copied to your clipboard for you to paste onto social directly. |
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One small change. But it's the difference between a link no one clicks and 50,000 people sharing Wordle every day. |
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That's all folks. If you enjoyed today's issue please do reply (it helps with deliverability). If you didn't you can unsubscribe here. |
See you next Monday — Harry
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