Boredom doesn’t get the love it deserves. One of its primary causes is the lack of a crisis and who doesn’t like that? Boredom results from good planning, things running smoothly and tasks getting done as they should. Boredom gives you the chance to daydream, which is essential to creativity.
A boring martech stack is a good martech stack. Wonder how you can get one? Steve Petersen tells you how in his article about the roadmap to martech stack maturity.
Want to know something that isn’t boring? The MarTech Replacement Survey. It’s interesting and it only takes three minutes. Can you help us out?
Constantine von Hoffman
Managing Editor