In the final analysis, all companies sell the same thing: Trust. However, not all companies understand this. A surprising number of those are small B2B vendors. Editorial Director Mike Pastore looks at why this is and what it means.
Trust is also an important issue when it comes to implementing artificial intelligence. Greg Kihlstrom does a deep dive into all the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
And speaking of trust — will you trust us when we say it only takes a few minutes to fill out our MarTech Replacement Survey?
Constantine von Hoffman
Managing Editor
