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As you read this newsletter... | Summer Social Media Hacks for Independent Schools: Kalix Marketing’s blog post... | Your Definitive Guide for Mastering Link...
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Prologue |
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As you read this newsletter, I'm in Salt Lake City, UT, at the AISAP Annual Institute.
I can't tell you how exciting it is to connect in person with colleagues, friends (old and new), and other school professionals.
To that end, if you are at the Annual Institute, please find me and say hello! I would love to put a face to a name/email.
Additionally, I will present about AI and Marketing today in Room 118 at 2:45 pm. I hope to see you there!
Thanks,
Brendan
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Social Media |
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Kalix Marketing’s blog post offers practical social media strategies for independent schools to keep their communities engaged over the summer. The article emphasizes creating a vibrant and interactive online presence through a variety of content, such as book recommendations, educational activities, and live videos. By utilizing user-generated content and leveraging local partnerships, schools can maintain a strong connection with families and students during the quieter summer months.
kalixmarketing.com
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The article on Taplio’s blog provides a detailed guide on creating a newsletter on LinkedIn, offering step-by-step instructions to leverage this feature for enhancing professional communication and outreach. It covers selecting topics that resonate with your LinkedIn audience, designing engaging content, and scheduling for optimal engagement. By utilizing LinkedIn’s newsletter tool, professionals can establish themselves as thought leaders within their industry, keeping their network informed and engaged.
taplio.com
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Andrea Gribble of #SocialSchool4EDU shares five professional tips to boost your school’s social media presence for the next academic year. In this podcast episode, she breaks down essential tasks and projects, providing resources to help schools implement them effectively. Andrea emphasizes the importance of preparing in advance to enhance social media strategies, inviting listeners to join a free professional development series. This episode is a great resource for anyone looking to improve their school’s social media engagement.
socialschool4edu.com
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Recommended Reading |
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Peter Baron from MoonshotOS outlines eight critical business competencies for independent school leaders in his blog post. These competencies, categorized under Leadership and Operational Excellence, aim to equip leaders with the skills necessary for navigating the complexities of the independent school market. From fostering an entrepreneurial mindset to mastering financial acumen and marketing strategies, the framework provides a comprehensive approach for driving growth and sustainability in schools.
moonshotos.com
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SEO |
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The Marketing AI Institute article details significant findings from recent research on Google’s AI Overviews and its impact on search traffic. The research reveals a shift in Google’s strategy, showing a reduction in AI-driven search results from 75% to 35%. This change suggests a cautious approach by Google to AI deployment, focusing on specific queries and industries while continuing to test and adapt. These insights are crucial for SEO professionals and marketers, indicating that while AI overviews will become more common, their implementation will be gradual and selective.
marketingaiinstitute.com
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The article from Foundation Inc explores the implications of a recent Google algorithm leak for marketers, revealing key SEO factors like content quality and user experience. It advises on refining SEO strategies based on these insights, emphasizing the importance of creating high-quality, relevant, and comprehensive content. Additionally, the article discusses the necessity of improving user experience, highlighting factors such as page load speed and site architecture that impact search rankings.
foundationinc.co
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Technology |
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Google Analytics 4 is a powerful tool, but using it requires specific skills and knowledge. To help you get started, here are a bunch of Google Analytics best practices you should start following as soon as possible.
youtube.com
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MarCom Job |
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The Advertising and Marketing Manager will play a pivotal role in shaping and executing the marketing and communications strategies that further the mission and vision of Hathaway Brown School and its Strategic Plan. It is a 12-month position.
marcomsociety.org
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SchneiderB Media |
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Whenever You're Ready, There Are 4 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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