As Pride Month winds down, a perennial challenge to brand marketers persists: how to sound authentic. When brands are inconsistent, customers get suspicious. Building and communicating deeply held brand values is a year-round effort. Today, editor-at-large Kim Davis interviews GumGum CEO Phil Schraeder about Schraederâs own experience and guidance with Pride Month activations.
Also today, editorial director Mike Pastore delves into the evolving tech stack being used for cold email outreach. With new rules enforced for bulk email senders, a cat-and-mouse game is underway. There are a number of tools being used to help stay ahead in this race.
And while youâre thinking about what tech to add to your stack, consider taking a few minutes to fill out our brief MarTech Replacement Survey. Weâll share our findings later this summer.
Chris Wood
Editor
