The challenge for SMB marketers is how to look big. You always have to punch above your weight — using fewer resources — to get noticed. How? The answer to that always involves the word “leverage” and is usually shy on the specifics.
Today, we’re giving you the receipts. Lisa Shaw has an in-depth look at how two small companies hit it big using event content across multiple channels for sales enablement, community building and more.
Also, please consider taking a few minutes to fill out our brief MarTech Replacement Survey. We’ll share our findings later this summer.
Constantine von Hoffman
Managing Editor
