IAB Tech Lab released its final Privacy Sandbox Fit Gap Analysis, and its findings are again disconcerting to marketers intent on preserving an open web. Here’s what you need to know about Google’s Privacy Sandbox and IAB Tech Lab’s efforts in assembling a task force to study and identify specific use cases where advertisers and adtech partners are hitting snags. The next step for the task force is to engage with Sandbox product and engineering teams to create a list of feature requests that aim at improving the situation for the digital advertising ecosystem.
Also today, read about how brands can make informed decisions on whether or not to take a firm stand on polarizing issues — drawing on lessons from Nike, Target, Bud Light and others.
And please consider filling out our brief MarTech Replacement Survey. Later this summer, we’ll share the results of the survey.
Chris Wood
Editor
