Last week, I attended the AISAP Annual Institute in Salt Lake City.

While packing, my wife asked me if I was excited to go, and I said, "No!"

She looked at me a little funny; I explained that I was very excited to get to the Institute but dreaded the actual travel part.

After returning home on Wednesday night, both things proved to be accurate:

1. Air travel is pretty awful right now.
2. Being IRL (in real life) with colleagues and friends is priceless, so much so that I shared this on LinkedIn this week.

(My older readers should remember this...)

Plane tickets to Salt Lake City $$$

Hotel room $$

Institute Registration $

Having conversations with colleagues and friends in real life...

Priceless

I can't encourage you enough to make the effort to be with colleagues and friends in person. Yes, technology has made meeting virtually so much easier and better; however, I was reminded last week that being in person is the best.

Thanks,
Brendan

The anatomy of a perfect school website homepage

Digistorm’s article delves into the key elements that compose a perfect school website homepage, tailored to engage and inform prospective families effectively. It highlights the importance of understanding the target audience, crafting a compelling elevator pitch, and strategically placing key content ‘above the fold’ to capture interest quickly. The guide stresses the necessity of a well-structured, visually appealing homepage that communicates the school’s unique selling propositions clearly and persuasively.

digistorm.com

The Strategic Advantage of Ads Manager Over Boosted Posts

This article emphasizes the strategic benefits of using Ads Manager over simple boosted posts for private school marketing. It details a case study where a school transitioned from boosted posts to a more targeted Ads Manager campaign, resulting in significantly higher engagement and conversions during an open house event. The piece advocates for the tailored approach offered by Ads Manager, allowing schools to reach and resonate with their ideal families more effectively, turning casual interest into committed inquiries.

schoolstorytellers.com

Content Pillars for Social Media: How to Create & Use Them

The article on Semrush provides insightful strategies for creating and utilizing content pillars in social media marketing. It explains how defining content pillars can help brands consistently communicate their core messages while also providing a framework for diverse and engaging content production. By focusing on evergreen topics and breaking them down into subtopics, marketers can fill their content calendars efficiently and maintain a cohesive online presence. This guide is beneficial for those looking to enhance their social media strategy by speaking directly to their target audience with structured, impactful content.

semrush.com

Engadget’s article discusses Instagram’s enhancement of its status update feature, making it more interactive and user-friendly. Previously confined to the inbox section, status updates—known as Notes—are now prominently visible on user profiles, increasing their visibility and potential for engagement. This move is part of Instagram’s ongoing efforts to enrich user interactions and keep the platform dynamic and engaging. The article highlights the potential impact of this update on user engagement and the platform’s competitive positioning.

engadget.com

15 AI Paraphrasing Tools to Improve Your Copy

Neal Schaffer’s article provides a thorough guide on utilizing AI paraphrasing tools to enhance and diversify content for digital marketing. These tools are pivotal for adapting and refining content across various platforms, ensuring originality and tailored communication. Schaffer highlights their use in avoiding plagiarism, improving readability, and maintaining brand voice consistency. The guide not only lists the top AI paraphrasing tools but also discusses their specific features and applications in content creation.

nealschaffer.com

Google Ends Continuous Scroll SERPS: What It Really Means

Google has decided to end continuous scrolling on desktop search results, a feature that was first introduced on mobile. This change is reportedly aimed at speeding up search results by reverting to traditional pagination. The move has sparked skepticism within the SEO community, with concerns about the impact on user experience and how it might shift click distribution more heavily towards ads and Google properties on the first page. This controversial change and its broader implications are discussed in-depth, considering various viewpoints from industry experts.

searchenginejournal.com

Social Media Strategist @ The Episcopal School of Dallas

The Episcopal School of Dallas seeks a creative and data-driven Social Media Strategist to join our communication and marketing team. In this role, you will be responsible for developing and executing comprehensive social media strategies across various platforms to increase our online presence, engage our diverse audiences, and promote our mission and initiatives across various digital platforms. This role requires a passion for students and education, excellent communication skills, and a keen understanding of digital trends and analytics.

marcomsociety.org

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