🎛️ EU takes aim at Meta's ad model

07-02-2024

The EU yesterday said Meta’s ad model violates the Digital Markets Act. The model offers people a choice of paying for ad-free versions of Facebook, Instagram, etc., or consent to giving the company personal data. The EU, as we all know, is very protective when it comes to the use of personal information.

The 27-nation bloc’s primary digital privacy law is the GDPR, which is far stricter than anything enacted in the U.S. So, it must be a real problem for marketers, right? Wrong. As Shama Hyder points out, 83% of European CEOs and marketing execs say it doesn’t hamper them. She also explains why data privacy needs to be a key element in your marketing strategy.

On another note, with July 4th on Thursday, today and tomorrow are likely to be slow days in the office. So, you certainly have three minutes free to take the MarTech Replacement Survey. We would really appreciate it if you helped us out.

Constantine von Hoffman
Managing Editor

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Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data.

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Your voice matters: Take the 2024 MarTech Replacement Survey

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2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving.

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