Think of all the marketing functions in your B2B outreach — branding, education, digital experience, and providing services pre- and post-sale. Now, think of each function as it passes through your customer. Sure, you might begin at the very top of the funnel with a branding campaign that goes out before your future customer has heard of your business. But now think of the branding you do while you engage with the customer.
All of these functions require the deep engagement that occurs when marketers listen closely to their customers, and today contributor Bunny Tharpe provides a meaningful overview of how to listen better.
An important part of our martech coverage involves listening to the experiences of marketers in the digital trenches. That’s why the annual MarTech Replacement Survey is such a big deal to us and our readers. Would you consider taking a few minutes to fill it out? We can’t wait to share the results later in the year.
Chris Wood
Editor
