Email marketing

4 ways to increase email engagement with your current ESP

Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP.

Marketing technology

How martech vendors can navigate the slow death of net-new deals

The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals.

Digital asset management (DAM)

Does your organization need a DAM? Audit first, with these easy steps.

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.

MarTech webinar

A marketer's guide to precision targeting

Imagine a world where your marketing messages reach the exact people you want, on their terms. No more wasted impressions, no more hoping your ad resonates with the right audience.

B2B marketing

61% of marketers still relying on third-party data

Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.

Digital advertising

How to measure the impact of brand marketing

Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search.

MarTech buyer's guides

Compare 11 top marketing automation platforms

Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing management

7 marketing strategies to conquer decision paralysis

Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.

Online survey

Calling all martech stack managers

Are you happy with your current martech stack? Take our quick survey to help the marketing community learn more about how businesses manage and maintain their stacks.

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From Search Engine Land

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