📰 This Week in AI & SaaS 📰

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Read of the Week: The AI Future Is Already Here, It’s Just Not Productized Yet

An interesting article by Angela Strange, General Partner at Andreessen Horowitz, who shares insights on how to best incorporate AI into your company processes, to drive efficiency, elevate knowledge workers and reduce costs. 

Read the full article here.

💡 Marketing Moments with Mounier 💡

Harnessing the Power of Algorithms: What We Can Learn and Where We Should Tread Lightly

Imagine you're in a bustling marketplace, filled with the chatter of buyers and sellers, each transaction influenced by countless unseen factors. Now, replace those merchants with judges, doctors, and everyday decision-makers. This is the landscape Cass Sunstein paints when discussing the role of algorithms in society during a lecture at King’s College.

1. Algorithms: Our Unbiased Judges 
Algorithms are like the ultimate unbiased judge in our marketplace. They don’t get swayed by a defendant's appearance or the severity of the current offense. Instead, they focus on data, reducing crime rates and jail populations effectively. But here's the catch—algorithms don’t understand the nuances of human nature. They miss the local knowledge and gut feelings that the top 10% of human judges have, those who outperform even the best algorithms.

2. Doctors and Algorithms: A Lifesaving Duo? 
When it comes to your health, would you trust a human doctor or an algorithm? Sunstein reveals that algorithms can save lives by diagnosing heart attacks more accurately than doctors. But doctors have their own biases—current symptom bias and demographic bias—that algorithms can help mitigate. Yet, there's an art to medicine, a human touch that algorithms still lack.

3. Love, Life, and the Limits of Prediction 
Here's where it gets fascinating—algorithms stumble when predicting romantic attraction, life trajectories, revolutions, and cultural hits. Why? Because these areas are filled with chaos, serendipity, and the beautiful mess of human interactions. Think about it: Can an algorithm predict the spark between two people or the next viral hit? Not really. It's the unpredictability that makes life thrilling.

Embrace the Mystery and Leverage the Data So, what’s the takeaway for us, the marketers, the innovators, the dreamers? Embrace the mystery. Use algorithms to cut through the noise and bias in areas where they excel—like reducing crime or diagnosing diseases. But don’t rely on them to predict the unpredictable. Instead, use them as tools to inform, not dictate, your decisions.

Challenge Conventional Thinking:

Actionable Insights:

In our quest for innovation, let's not forget the timeless wisdom of human experience. Algorithms are powerful tools, but they are not the end-all-be-all. Use them wisely, and always leave room for the unpredictability that makes life and business truly remarkable.

👾 TOFU Quick Bytes: BuildBetter Teardown 👾

BuildBetter: Founded in 2020, BuildBetter is an AI-driven platform designed to streamline workflows for product teams and accelerate growth, by automating operational tasks (such as file management and note-taking), transcribing data - such as call recordings - into valuable deliverables.

Strategy overview: BuildBetter primarily serves in the B2B space, targeting product managers, product teams and organizations of varying sizes, who are keen to automate repetitive tasks, to allow them to focus more on strategic endeavors.

Performance Analysis:

How have they achieved this? 

Critical Teardown:

What does BuildBetter do well?

Try before you buy: BuildBetter offers a free-trial with 15 recorded hours, to allow prospective new customers to sample their services before committing to a subscription. 

Changelog record feature: Although not prominently displayed on its homepage (you can find it by scrolling way down to the bottom), BuildBetter features a Changelog detailing recent updates to their services, so that users can monitor changes and take action accordingly.  

Demonstrates value through content-marketing: BuildBetter shows potential customers examples of their services, such as detailed summarizations of calls, screengrabs of features and at-a-glance snapshots of estimated savings customers could make by subscribing to their service.

Use of testimonials: Testimonials from product leaders and directors (from their target industry), are peppered throughout their homepage, demonstrating the value of their service. However, they need to include more descriptive sourcing (e.g. a quick Google search revealed that Seamus Smyth was named in the 2018 Financial Times global top 50 “Male champions of Women in business”).  

What doesn’t BuildBetter do well? 

Rigid pricing: Although targeting startup companies, BuildBetter offers just one payment plan of $100 a month, which could be unaffordable to many customers who are in the early stages of developing their business. 

Absence of Social Proof or case studies: Although they have a few testimonials on their homepage, the quotes don’t convey any social proof. The quotes seem to come from random people that don’t actually associate with any brand. It literally just lists a title. We have no idea who these people are. There are also zero case studies or supporting logos. They mention that 20,000 teams use them. But where are the logos that support this. If anything, this absence creates a lack of trust.

AI integration

Integrated tools: AI is used throughout the BuildBetter platform. It integrates powerful tools such as Slack, Zoom, Google, ChatGPT, MS Teams, Webex and Zoom, to automate call recording and transcribing, and improve efficiency.  

Intercom messaging service: BuildBetter has an integrated intercom messaging service, where you can expect a reply in less than 3 hours. To improve customer satisfaction, the quality of their service and efficiency (e.g. if a customer has a time-sensitive query), BuildBetter could integrate an AI-virtual assistant, or an AI-chatbot.

Key takeaways: 

What campaign or content marketing strategy would you like to see torn apart, next? Let me know! 

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